|
|
What is the BuyerLink Marketplace?
BuyerLink is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, BuyerLink makes Internet marketing available to businesses of all sizes.
Online marketing solutions offered by search engines and ad networks are too complicated, too expensive, and too imprecise. BuyerLink has provided a highly-profitable alternative and is designed for businesses concerned about complexity and cost of online acquisition, as well as location and intent of consumers.
BuyerLink Marketplace Offers:
- Category-Specific, Locally-Targeted Online Marketing
- Easy user interface, without keywords or text ads
- Auction-based, market-driven pricing
- Advertisers: increased reach, more efficient buying, and better ROI
- Publishers: more options to sell inventory, and higher revenue as a result
- Networks: more value for your buyers and sellers, which means more revenue for you
Enhanced Clicks™
- Enhanced Clicks™ represent a consumer in a specific geographic location who has expressed interest in a product or service
- Offers many categories:
- Automotive—New Cars, Used Cars
- Home Improvement—Windows, Kitchen Remodel, Bathroom Remodel, Painting, Roofing, and over 30 more click types
- Insurance—Home Insurance, Auto Insurance
- Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage
- More categories launching monthly
Leads
- Control over price, quality, and volume
- Auction-based, market-driven pricing
- Rating system communicates quality
- Offers many categories:
- Automotive—New Cars, Special Finance
- Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage
|
What is an Enhanced Click™?
 |
Enhanced Clicks™: Buyer benefits
- Provides access to consumers with intent to buy a product or service
- User-submitted location
- No keywords or text ads to manage
- Enhanced Clicks™ deliver higher conversion rates because the consumer has taken action to inquire about specific goods and services and provided their physical location.
|
Enhanced Clicks™: Seller benefits
- Monetize your existing ad inventory by becoming a BuyerLink publisher and receive industry-leading revenue-per-click
- Earn a premium for turning raw clicks into Enhanced Clicks™
- As all advertising inevitably attracts some consumers who fall outside the coverage areas, you can send surplus consumer traffic to the BuyerLink Marketplace
- Now accepting traffic for Home Improvement, Auto New Car Purchase, and Real Estate
|
How do I sell Enhanced Clicks™ to BuyerLink?
- We are always looking for quality partners to work with us and drive traffic to many of our company owned websites. Contact our Publisher Team at affiliate@BuyerLink.com. Please include details of your company, any website(s) that you own, and verticals in which you are interested in sending traffic in.
- XML and API Integrations are available for larger partners and evaluated on a case by case basis.
|
Lead Buyer Benefits
- Offers control over price, quality, and volume to maximize results
- Allows you to easily set the price you will pay per lead and change anytime
- Auction-based, market-driven pricing
- Real-time ratings system communicates quality
- Eliminate duplicate leads
|
Lead Seller Benefits
- Earn a premium price for quality leads
- Increase revenue for unsold or undersold leads
- One integration eliminates unsold and undersold leads
|
Control Over Leads
You need qualified Leads to drive your business, so you create one or more Campaigns that allow you to specify the locations, characteristics, quality rating, and price-per-lead. You also set your budget limit for dollars spent, and delivery schedule to control how many leads you get. The Lead Marketplace system will let you know if your campaign is likely to enable you to buy enough leads to meet your goals, looking at the past supply and demand for leads to see if the area, specifications, and price you have bid are likely to be effective.
For instance, Example Car Dealer is a medium-sized Toyota dealership in the Boston, MA area. Example Car Dealer creates a campaign, specifying the locations of the lead, the lead age, the minimum quality rating, and the makes and models. In this campaign, they also set the price-per-lead they want to bid, along with their dollar budget limits, and delivery schedule specifying the maximum number of leads they want over different timeframes. |
Control Over Enhanced CLicks™
Pricing/Budget
- Change CPC bids or budget anytime
- Easily set budget caps
Geography
- Targeting down to zipcode
- Easily change coverage
Types of Clicks
- Automotive—New Cars, Used Cars
- Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage
- Home Improvement—Windows, Kitchen Remodel, Bathroom Remodel, Painting, Roofing, and over 30 more click types
- Insurance—Home Insurance, Auto Insurance
Landing Pages
- Direct Enhanced Clicks™ to any URL for any campaign
- Click contains information to pre-populate web page
|
What does it cost?
- BuyerLink has auction-based, market-driven pricing where you set the price and the highest bids wins
- You can easily control daily, weekly, and monthly budgets
- You decide when to start, increase, pause, and stop
- ABSOLUTELY no usage commitments
|
Can I cancel anytime?
We are so convinced you will be happy with BuyerLink that there are ABSOLUTELY no usage commitments, and you can cancel anytime. |
If I decide to cancel, will there be a fee?
- No, you will not be charged a fee to cancel
- You may cancel at any time, for any reason
- Remember, you don’t need to cancel! Instead, just change your filters and bids. We offer unparalleled ability to buy the leads and Enhanced Clicks™ that are right for your business: set Quality, Volume, Geography, and many more options until you get the right return on investment for your business
|
Optimizing BuyerLink Marketplace
To optimize BuyerLink, most buyers create more than one campaign and pay different amounts for leads or Enhanced Clicks™ in different locations, or with different levels of quality/conversion rates.
Through BuyerLink, buyers can monitor their campaigns and make adjustments to reach their sales goals. For example, the system shows the buyer their "Success Rate" for bids—indicating the percentage of leads or Enhanced Clicks™ that the buyer is "winning" at auction. A low Success Rate, along with unmet budget goals, shows the buyer might need to raise the bid to get more volume.
For instance, Example Car Dealer creates 6 campaigns, specifying 3 different distances from the dealership location and two different groups of cars (high-end and medium). Example Car Dealer sets their price-per-lead, budget, and delivery schedule for each campaign separately, enabling them to control the price they pay for each different type of lead.
|
Where does BuyerLink acquire traffic?
Our leads and Enhanced Clicks™ are generated through BuyerLink’s online marketing efforts, by partners’ websites, or Publishers using BuyerLink widgets. In each case, all leads and Enhanced Clicks™ are passed through our validation process to ensure quality. |
Are the leads and Enhanced Clicks™ exclusive?
- Enhanced Clicks™ are sold exclusively
- Leads
- If you buy exclusive leads, they are not shared with other buyers
- If you buy shared leads, and there are no other competing bids in that geography, you will receive exclusive leads
- On average, our shared leads are sold 1.5 times, though we reserve the right to sell them up to four times
|
What information will I receive about a consumer lead?
Here is a sample of the type of information you will receive about the consumer. The information included is dependent on the type of lead.
 |
How does BuyerLink validate?
For Enhanced Clicks™: The Marketplace validates location in which a consumer is searching for a service and category type for that service, as well as protecting against click fraud
For Leads
- The Quality Rating System provides a simple, consistent way of communicating the quality of leads with a five-star rating for each lead
- Industry-leading automated lead validation process occurs in real time
- Standardizes addresses, corrects mistyped info, and appends missing contact data when available
- Verifies accuracy of individual data elements, including name, address, and phone number
- Confirms, when possible, that individual pieces of contact information belong together and relate to the consumer submitting the lead
- Improves the likelihood that all accepted leads are actionable
For example, SampleAutoResearcher has a very effective marketing campaign that attracts potential car buyers to its site, and it uses clear messaging to get interested buyers to request an auto quote. Historically, this has resulted in people like Jack Smith, who is a real customer looking to get a quote, to enter their information. In the BuyerLink system, this has earned them a five-star rating.
|
What if I receive invalid lead contact information?
We do not issue credits.
We suggest you lower your bid to account for whatever credit rate you usually experience. |
How do I receive my leads or Enhanced Clicks™?
Enhanced Clicks™
Every Enhanced Click™ that you win through the Marketplace is immediately delivered to the URL you specify. You can change the URL and bid amount at any time and, if your landing page accepts dynamic variables, you can pass information from BuyerLink to improve your conversion rates.
Leads
Every Lead that you win through the Marketplace is available to you when you log on to the Lead Marketplace system. In addition, you can choose to be notified via email every time you buy a new lead, and the email we send will contain the lead information so you can immediately contact the potential customer. You can also choose to download the leads you purchase directly into the CRM tool of your choice.
For instance, Example Car Dealer buys 50 leads through its campaigns. These leads are available to them at any time on the Lead Marketplace system. In addition, Example Car Dealer has the leads emailed to their sales manager who determines which sales associate get the lead. The sales manager also has the leads dropped into their customer management tool so they can be managed along with the other leads that come into the dealership.
|
Tell me more about BuyerLink
Click the links below to learn more about BuyerLink
|
|
Can I see the widgets that are available? Absolutely. We currently offer widgets that you can use on your website to generate Enhanced Clicks™. You can click the link at the bottom of this page to view our newest widgets.
What is an Enhanced Click™?An Enhanced Click™ is similar to a light lead. It represents a consumer who expresses interest in a specific product or service, within a defined city. The consumer does not have to provide contact information.
Registration
Our sign-up process is quick and easy.
- Create an account with email and password.
- Create a campaign by entering campaign information and traffic sources.
- Enter your contact information and payable setting.
- Verify your email address.
- Get paid each month, with a minimum payment.
|
|
