Consumer Demand
Locally Targeted + Category Specific
Perfectly Matched Service
Auctions in Milliseconds
What is Buyerlink
Buyerlink is the leading online auction marketplace for the generation and monetization of locally targeted and category-specific consumer demand.
Our patented technology allows our platform to conduct millions of auctions striving to connect consumers to perfectly matched service providers. Our fully integrated Buyerlink Marketplace massively simplifies the process of purchasing enhanced clicks and leads in an auction format. Buyers easily target the consumer intent, location of service, the desired volume and price - and almost instantaneously start receiving demand at scale.
Our culture: the Buyerlink way
Buyerlink is infused with core foundational values which promote diversity and inclusion, unity, service to humanity, and excellence in all things — to which the entire management team is committed. This makes Buyerlink a company that not only strives to implement best business practices but also seeks to foster an environment that promotes equality, love and empowerment.
Read more about our culture and values in our culture manual.
Our Principles
Recognizing Innovation x Intention
As a One Planet company, our fundamental values place love at the center of every facet of our business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.
Under One Planet, we contribute as much as 20 percent of annual profits to charitable causes. We believe every business should contribute to social good.
We're hiring! Our team is looking to fill a variety of roles in both the US and Canada. Take a look at our careers page for more details.
See Open RolesOur Team
Payam Zamani
Born in Iran, Payam is a follower of the Baha’i Faith, a peaceful religion focused on bringing about love and unity amongst people of all races and backgrounds. Following the Islamic Revolution, Baha’is faced oppressive government policies and gross human rights violations. At the age of 16, Payam was forced to flee the oppressive government policies, ultimately receiving asylum from the United States. He and his brother arrived in San Francisco in 1988 with $75 between them.
In 1994 Payam graduated from UC Davis with a degree in environmental toxicology. Later that year, he founded Autoweb along with his brother. Ultimately becoming a catalyst in the way people bought and sold vehicles, Autoweb made its stock market debut on March 23, 1999 - resulting in a $1.2B market capitalization. In 2001, Payam launched Reply.com, a performance-based marketing platform which he purchased back from its investors and relaunched as Buyerlink in 2015.
In 2015, Payam also founded One Planet Group, a global hybrid tech firm that owns and operates a portfolio of businesses, incubates new business ideas, and funds early-stage startups. Some of the OPG-owned brands include Buyerlink, Contractors.com, California.com, Quite Remarkable, One Planet VC, One Planet Media, and BahaiTeachings.org. Infused with Payam’s deeply held spiritual beliefs, One Planet Group supports strong business ideas while also building an ethos that helps it be an influence for social good and gives back to communities. The company attempts to cultivate an environment that consciously thinks about how “innovation x intention” authentically translates to every aspect of the company - from culture, policies, and governing values, to the companies’ impact on surrounding communities and on humanity as a whole. They operate with the fundamental belief that a company can generate healthy profit margins while maintaining an ongoing sense of mission, meaning, and individual fulfillment.
In 2020, Payam was honored as a ‘Best CEO for Diversity’ by Comparably. He received the University of California, Davis Award of Distinction in 2018, and was granted the Tahirih Justice Center’s Hope Award in 2016.
Outside of the business world and spending time with his family, Payam loves mountain biking, hiking — he climbed Mount Kilimanjaro in 2013 — and as of January 2021, also loves flying.
Armita Rostamian
LinkedInArmita is One Planet Group and Buyerlink's Chief Financial Officer and oversees accounting and finance, HR, and legal departments for all One Planet Group companies.
A lover of mathematics and analytics, Armita enjoys cross-functionally to manage One Planet and its brands taxes, audits, and banking partnerships. She focuses on building strong finances, revenue growth, efficiency, and participates in the individual companies’ budgeting and planning sessions.
She joined One Planet in 2007 as an accountant while pursuing her university degree in the U.S. She holds a bachelor’s degree in accounting and finance from California State University, Hayward and a bachelor’s degree in industrial engineering from K.N Toosi University of Technology.
Armita pursued her career with One Planet, because she values how the company focuses on diversity, equality, and spreading compassion and kindness outside of the organization. Outside of One Planet, Armita volunteers her expertise with taxes and financial planning to nonprofits helping low-income families.
Jenna Nicholas
LinkedInJenna is the COO & Head of Corporate Development. She is a veteran impact investor and entrepreneur and currently serves as CEO of Impact Experience which facilitates deep relationships between investors, philanthropists, innovators, and leaders of underestimated communities.
Prior to joining One Planet VC, Jenna founded Phoenix Global Impact, a firm that specializes in impact investing, social entrepreneurship, and strategic philanthropy. She also worked with the World Bank Treasury on green bonds. Jenna earned her MBA from the Stanford Graduate School of Business, is a P.D Soros Fellow for New Americans, a recipient of the Stanford Social Innovation Fellowship, an Echoing Green Fellow, a Summit Fellow, and was named in Forbes 30 under 30 for Social Entrepreneurship.
Jenna joined One Planet in May 2020. Drawn to One Planet’s diverse portfolio of owned-brands and investments, Jenna is happy to be able to work with expert investors and connect with determined entrepreneurs and new companies looking to make a positive impact with their ideas and offerings. She continues to serve as an advisor to several community development organizations and youth investment projects.
Nima Mazloumi
LinkedInNima is the Chief Technology Officer. He manages the complete product experience for users at every stage of development and communicates the strategy across leadership teams on the vision and direction for the product.
Nima has been a full-stack engineer for more than two decades with a focus on object-oriented programming, web, and mobile application development. He first joined One Planet in August 2018, attracted to One Planet’s dedication to creativity in product and design, and for the company’s community service and philanthropy. He holds a doctoral degree in business administration and information systems from the University of Mannheim.
Prior to joining One Planet, Nima worked for commercial, public, and nonprofit organizations in Europe and the Middle East, managing almost all divisions of an IT organization and complex IT transformations.
Nima’s lived around the world with stops in Argentina, Australia, Canada, Germany, Israel, Namibia, Switzerland, and the United Kingdom. He currently resides with his family in California, is a singer-songwriter, and stays involved in several community-building activities.
Sunny Chang
LinkedInSunny is the Vice President of Marketing for One Planet. She leads the marketing team and develops strategies and tests for generating high-quality online traffic and improving website conversion rates.
Originally from Taipei, Taiwan, Sunny majored in international business at the National Taiwan University. She’s an avid reader and hiker. Sunny is also passionate about early education and child development, and looks forward to volunteering at her local library.
Sunny loves working with her colleagues, who she refers to as a dream team. She loves the fast-paced, exciting digital industry, which allows her to continuously work with new tools and test new features to reach the targeted audience more precisely and measure campaign performance.
Miriam Cohen
LinkedInMiriam joins One Planet Group after spending more than a decade in the art world. As the Director of Public Relations and Communications at One Planet Group, Miriam oversees all communications efforts for OPG and its subsidiaries.
Prior to joining One Planet Group, Miriam oversaw communications for the seventh most visited art museum in the United States, the Fine Arts Museums of San Francisco. While at the Museums, she oversaw the openings of many exhibitions, most notably Oscar de la Renta: The Retrospective, curated by former American editor-at-large at Vogue, André Leon Talley, and Contemporary Muslim Fashions, hailed as a “turning point in American history” by the Hollywood Reporter, and winner of PR Daily’s 2019 Grand Prize for non-profit campaign of the year. She has extensive knowledge of public relations and digital engagement strategies.
Prior to joining the Fine Arts Museums of San Francisco, Miriam worked at the San Francisco Museum of Modern Art and the Hammer Museum in Los Angeles. She has a BA in film production and art history from Loyola Marymount University.
Miriam currently lives in San Francisco with her husband and daughter.
Tatevik Davtyan
LinkedInTatevik is Vice President of Legal and Compliance. She leads the legal team in building a strategic and comprehensive privacy program and supporting all legal and regulatory matters for One Planet and its subsidiaries.
She first joined One Planet Group in July 2020 as a commercial lawyer. In November 2020, Tatevik took the leadership role for privacy compliance and maintains current knowledge of applicable federal and state privacy laws and standards.
She collaborates with the information security team to ensure alignment between security and privacy compliance programs including policies, practices, investigations, and acts as a liaison to the information systems department. She also oversees and develops ongoing privacy training for the One Planet team.
Tatevik holds a Ph.D. in Law from Yerevan State University and a Master’s degree from Georgetown University Law Center.
Prior to joining the company, Tatevik has held positions in both the private and public sector leading negotiations on multimillion-dollar public-private partnership projects, bilateral agreements, and government reform projects on justice and human rights.
Matt Gardner
LinkedInMatt Gardner is the Chief Executive Officer of FiveStrata. He has over fifteen years of executive experience in the lead generation space. Prior to joining FiveStrata Matt was a key member of multiple entrepreneurial teams that had exceptional growth and success. Known as a Swiss Army knife who can do it all, Matt excels in the trenches and building secret sauce solutions to complicated problems.
In between raising a family and building a career, Matt obtained a bachelor’s degree in Information Systems from Utah Valley University and an MBA from Brigham Young University. He is a member of The Church of Jesus Christ of Latter-day Saints and served as a full-time missionary in the Amazon region of Brazil for two years when he was 19 years old. His greatest purpose in life is the happiness of his family. Based out of American Fork, UT, he and his wife, Alicia, have seven children and three dogs. Although they seem an average family, they have more fun than most. Matt enjoys being active and regularly competes in racquetball and pickleball. He also loves canyoneering, rock climbing, and mountain biking.
Sarah Gulbrandsen
LinkedInSarah Gulbrandsen is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. She has spent the last 15 years helping global companies connect with consumers.
Sarah has worked in a variety of sectors including digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. She is the recipient of VIATEC's Emerging Leader Award and was included in Business in Vancouver’s Top 40 Under 40 list. She has been featured in Forbes, on NBC, and CBC News. In her free time, Sarah enjoys renovating homes, spending time with her family & mentoring other women on their own career paths.
Brian Hafer
LinkedInBrian is Senior Vice President of Sales and Client Services at Buyerlink, where he oversees the expansion of its core marketing services and technology both internationally and across new industry verticals.
He is an innovative and accomplished marketing and eCommerce executive with over 25 years of leadership experience helping multiple venture-backed early-stage and growth-stage companies through disruptive growth in traditional industry verticals and scaling operations across marketing, product, and sales. He is also an avid investor, advisor, and mentor for a number of technology start-ups in the Austin area.
Prior to Buyerlink, Brian served as Vice President of Media and Strategic Partnerships at U.S. Auto Parts Network, Inc., a leading internet retailer of automotive aftermarket products where he helped the company grow sales in excess of $300M. Brian has also held a number of executive roles at Trilogy, Autobytel, and Autoweb.com, which he helped lead to a successful IPO in 1999.
He holds a bachelor’s degree in business economics from the University of California, Santa Barbara, and an MBA from The Cox School of Business at Southern Methodist University. Brian joined One Planet in June 2019 for the company’s commitment to diversity and its reputable history and positioning in the marketing technology space. He works out of his office in Austin, TX.
Andrew Jensen
LinkedInAndrew Jensen is the Senior Vice President of Strategic Growth at Buyerlink, a leading online marketplace for performance-based marketing.
With over fifteen years in the C-Suite, Andrew has extensive experience leading teams and companies to excellence. In 2013, Andrew founded FiveStrata, an ad tech company focused on cost-per-lead marketing solutions for the solar industry. Prior to launching FiveStrata, he spent eight years as the VP of Marketing at One on One Marketing. Although Andrew loves the business world, his greatest accomplishment is his family. He lives in Idaho with his wife and five children where he loves to spend time with them outdoors, golfing, or relaxing at home.
Tom Kelley
LinkedInTom is Vice President of Business Development for Buyerlink. He runs Buyerlink’s automotive and real estate divisions with a core focus on enterprise client growth and operations.
Tom has a strong background in sales, marketing, customer relations, and operations management. Prior to joining One Planet, he managed retail locations for two nationwide, private companies.
He joined One Planet in 2004. He has held different roles in the company with diverse responsibilities, centered mostly around sales.
He holds a bachelor’s degree in Combined Sciences from Santa Clara University. While he changed his career interests from pre-med to business, Tom still applies his science background to online marketing with testing, analysis, and consumer psychology on websites.
Throughout his career, Tom had been drawn to smaller, privately held companies, understanding that you get larger exposure to all aspects of the business and gain more intimate knowledge of operations, technology, and the overall industry. At One Planet, he appreciates the honest communication style of the leadership team and enjoys the freedom to be an entrepreneur within his divisions and test ideas as they come up.
Jasmine Khan
LinkedInJasmine is the Chief-of-Staff at One Planet Group, where she oversees the operations and business development of the company’s six brands, and provides strategic counsel, and serves as proxy to the CEO.
She has over a decade of experience as a marketing and branding, storytelling, and business management spanning omnichannel retail, beauty, consulting, startups, and entrepreneurial ventures. Her work has enabled her to drive revenue growth, lead cross-functional teams and processes, develop strategic alliances, and enable others to embrace and initiate change within global brands.
She has an M.B.A. from the University of Rochester’s Simon Graduate School of Business and a B.A. from Syracuse University. She is passionate about diversity and has shown her commitment through her membership and mentorship in programs such as The Consortium for Graduate Study in Management and the Forte Foundation.
Jasmine joined One Planet in October 2020, eager to provide C-suite business intelligence and serve as liaison for a global company that demonstrates building a foundation for new best practices in business that contributes to the betterment of the world.
Rudd Lippincott
LinkedInRudd is the Vice President of Business Development for Buyerlink. He runs Buyerlink’s home improvement division. With a 15-plus year tenure at One Planet, his roots run deep in online marketing and lead generation, fostering long-time relationships and a deep level of mutual respect with colleagues, vendors, and customers.
Rudd wears many hats at One Planet and is known to act as the resident handyman for the office in his spare time. He also manages the company’s facilities and multiple construction projects within One Planet Group’s various offices.
Prior to joining One Planet, Rudd cut his teeth in sales and service in retail management and as a licensed mortgage broker. He joined One Planet as an entry-level employee within Buyerlink’s (née Reply.com) automotive division, but eagerly took on new roles, becoming instrumental in the growth of Buyerlink.
Rudd attributes his long career at One Planet to the company’s commitment to inclusion, equality and work in the spirit of service. Rudd says the culture gives him a higher purpose that extends far beyond the walls of One Planet and cares deeply about ensuring these core values are cascaded throughout every single interaction and facet of his work. Knowing his service to the company acts as a vessel to giving back to our local and global community, is why he considers One Planet his forever home.
Fun fact: Rudd is the only employee in the history of One Planet to get not one, but two tattoos of the company’s logos.
Gilbert Manorek
LinkedInGilbert is the Vice President of Information Technology for Buyerlink where he manages teams of engineers and developers for the company’s patented marketplace.
Gilbert joined One Planet in 2002 when it was known as Reply.com. He was the architect for Buyerlink’s Home Improvement and Real Estate platforms. He was named One Planet’s Person of the Year (2006) and Winning Attitude (2004).
Prior to One Planet, Gilbert began his career as a web developer and software engineer. He earned his bachelor’s degree from the University of California, Davis, majoring in Computer Science with a minor in Economics.
Gilbert enjoys being a problem solver and working between the technical and business sides of One Planet. He collaborates with other executives on new business ideas and improvements to current products.
Outside of work, Gilbert plays basketball and badminton, and enjoys discovering new music, especially progressive rock.
David Ramirez
LinkedInDavid is the VP of Business Development in Real Estate, Buyerlink. He extends his expertise in corporate and employment law and business development to leading innovation and marketing strategy for real estate. He is a licensed attorney by the California State Bar and previously held roles in corporate development and engineering.
David joined One Planet in November 2011, first as Buyerlink’s real estate division director. He later served as Business and Operations Development Manager for Buyerlink’s home improvement and insurance divisions. Prior to assuming the role of VP, he served as the CEO of Contractors.com and prior to that as Vice President of Strategic Planning and Legal for One Planet Ops, where he was responsible for the strategic initiatives of the company and managed all compliance, litigation, and corporate matters.
Outside of One Planet, David volunteers as a coach and mentor for several local sports organizations. He also volunteers his legal and business expertise by participating in speaking engagements and panel discussions on civic engagement, legal topics, and business development. He is a current Board Member for the Walnut Creek Chamber of Commerce.
Amy Wong
LinkedInAmy is General Manager for Merchant Circle. She is responsible for the overall health of the business and manages business development, strategic partnerships, and product development. Amy has an extensive background in finance, project management, and sales operations. Prior to joining One Planet, Amy was an underwriter and operations manager in the mortgage industry.
Amy joined One Planet in September 2015, first as a project manager and then director of business development for Merchant Circle. In addition to managing Merchant Circle, Amy is Senior Director of Retail Operations for Buyerlink’s home improvement and real estate divisions.
She holds a bachelor’s degree in business administration from the University of California, Riverside. Her career has taken her to the east coast and Southern California, but she is now back home in the Bay Area and refers to her One Planet teammates as family.
Amy loves the excitement of running operations in digital marketing, but also the balance that allows her to enjoy her passions for interior design, cooking, and outdoor exercise.
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